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Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Videos

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
×

Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-


Research papers

From e-surveys to e-interviews

It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: German Loewe
Company: Netquest
February 1, 2004
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Citation

Loewe, G. (2004a, February 01). From e-surveys to e-interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-e-surveys-to-e-interviews